Friday, August 14, 2020

The month of July was an exciting one! On July 20, on Shabbat no less, it was a celebratory 50-year landmark since man first walked on the moon. Remembering way back when, watching the exciting event on the small TV screen, especially since it usurped all the channels, it was a thrilling sight to behold even as a spectator. Fast forward to today as a realtor, when my wheels are always turning to find new and exciting properties that are on the market for my clients to buy or sell, I wonder: Did I ever consider this brand-new territory called the “moon” to open up our opportunities to where we can live? In retrospect, it could have been new fertile territory of booming real estate and property developments. However, we all know that location! location! location! on the moon was not as it was “cracked” up to be, literally! Not long after Neil Armstrong’s monumental first step on the moon in 1969, which was exhilarating for all, subsequent missions drew a lot less attention, and some were canceled due to budget cuts and a disinterest in returning. So, we are back to location! location! on Earth without the greater opportunity for more at this point in our lifetime.


The next point of interest for me and the whole real estate industry this summer is that the Federal Reserve cut interest rates, as we all hoped they would. Although you would refer to a mortgage loan officer for their expertise, it is obvious and important to note that the reduction allows for more buying power for your purchase. It is always good news for the consumer, which has a ripple effect on the whole market.

Moving on to the landscape of the June monthly snapshot, closed single-family homes were down 8.6%, including a decrease in townhouse-condo closed sales and adult communities as well.  

Single-family homes median sales prices decreased 0.2% to $464,000, as indicated on NJMLS report, with a decrease in townhouse-condo and adult communities median sales price as well.

So, what did you find more exciting this summer: landing on the moon or the Federal Reserve cut in interest rates?  It really all depends where your thrust is, as is everything in life. For right now, Earth is our only choice of residency for a long time to come. Sizing up all statistics and factors is important for planning ahead, although no one truly has a crystal ball for the future. However, the market looks promising for now, and remember: take the plunge when the time is right—and never forget: home is where the heart is, and one of the best and most important investments you’ll ever make whenever the time is right! Enjoy!

By Ruby Kaplan


Ruby Kaplan is a realtor licensed in both New Jersey and New York. Her passion is to help people meet their housing needs and goals. Having bought, sold and built homes, she has acquired an expertise to represent both sellers and buyers. She is sensitive to her clients’ needs and has a driven commitment to oversee all her transactions with honesty, integrity, knowledge and dedication. Visit  for more information. The Ruby and Bobby Kaplan team/United RE/ will promote your home with the best of social media and create alerts for your criteria of housing needs. Your housing needs are our priority! Ruby can be reached at 201-314-4152 or on her cell at 917-576-4177 or at This email address is being protected from spambots. You need JavaScript enabled to view it.

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